At this year’s PMO Conference we’ll hear a keynote presentation from Lori Silverman about how the PMO can learn to go further with their data and information reporting – sharing insights through story, getting key messages to stick, decisions made and action taken.
Here’s Lori with insights about data storytelling.
Imagine that you just agreed to speak at an event and must weave the latest research on the topic into your talk. It’s tricky. How do you keep everyone engaged and energised while sharing facts and figures?
Here’s an example. We started with the following fundraising research:
Apparently, statistical information dampens inclination to give to an identifiable victim. This result is consistent with the tendency to give less to an identifiable victim after learning about the discrepancy in giving. When jointly evaluating statistics and an individual victim, the cause evidently becomes less compelling. This could occur in part because statistics diminish the reliance on one’s affective reaction to the identifiable victim when making a decision. (Deborah Small, George Loewenstein, Paul Slovic)
Kind of ho hum, wouldn’t you say? Read more…
