Wasn’t Rumpelstiltskin a horrible little character? An ugly, bad-tempered little goblin who threatens to take the queen’s first-born child unless she can guess his name. I bet you also have a childhood story that you’ve probably not heard for a while but you remember the plot, the character, the conflict, how it made you feel and perhaps the moral of the tale?
Stories get remembered; evoke emotion; let our imaginations run wild; educate us; make us take action and very often change us in some way.
Stories have a physiological effect on us – triggering the hormones that help us focus (cortisol) and empathise (oxytocin); the human brain is just predisposed to think in terms of stories, “stories are how the brain creates meaning”.
We all love a good book or the latest blockbuster movie but what does this have to do with PMO? Read more…